Tuesday, January 3, 2012

Women Workforce Housing

At RSDS-11, my presentation was on Fast Forward Future and part of it was focused on niche housing markets. One such housing product mentioned was housing for working women. Today there was an article in Economic times (http://toi.in/uBkmW5) on how large corporations are hiring more women. The entire presentation is available on http://www.slideshare.net/sumantkachru/fast-forward-future-sumant-kachru
This has already made a minor impact as financially capable working women have started investing in real estate for stability/wealth-creation. We can observe this trend in cities with higher working women population like Pune, Bangalore, Mumbai, Delhi, etc..
Real Estate Developers should pay attention to such niche demands to differentiate & diversify their product offerings.

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